Grow business through technology-based intelligence – Dr Audrey Verhaeghe

Have you considered the incredible value-add of having access to a landscape of new, emerging technologies to support a variety of business decisions and actions? The risks associated with an investment (or not an investment) in a specific technology could be tremendous without having detailed insight into the technology beyond its current applications, including emerging innovations.

Every organisation should have access to a technological landscape that can assist with alternative technology acquisition decisions or the identification of experts to fill gaps within the organisation’s innovation capacity to support strategic decision-making. Opportunities can easily be missed or risks not appropriately mitigated if organisations do not have timely access to the relevant evolving knowledge. “Knowledge is power” and knowledge acquired from innovators across the globe is potent.

With NineSigma’s incomparable global reach and vast repository of both public and non-public domain knowledge, every organisation from virtually every industry will be certain to obtain the most accurate view possible of relevant knowledge available across the globe. NineSigma’s unique synthesis and mapping processes organise this new knowledge in a highly actionable format to meet your strategic objectives.

Having a global reach across industries utilising their patented Open Innovation platform has provided innovative and unlikely solutions to difficult problems and challenges. Crash test dummy technology, used to simulate the early detection of blood loss when car accidents are simulated has proven to provide solutions to food manufacturing. Sensor technologies central to fluid leakage detection from crash test dummies are now being licensed to the food manufacturing sector to detect early leakage in foil poaches in the manufacturing process. This creates new revenue streams for the crash test dummy organisation from sources never imagined before. Existing technologies are used in an unrelated industry. Unrelated connections are made in the Open innovation market everyday taking businesses like Procter and Gamble, Siemens and Kraft to new heights.

Start with the technology to find new business opportunities
NineSigma, 2010

Open innovation is used extensively to collect technology-focussed business intelligence. Business intelligence based on core technologies provides recommendations that can take organisations into areas of pre-competitive collaboration to create entry barriers into the market. Technology focused intelligence helps to identify and evaluates the following areas for actionable business recommendations:

Ninesigma is the world’s largest technology-based open innovation platform with a network of over 2 million solution providers and more than 1700 technology based open innovation projects completed. NineSigma Intelligence TM is a product by NineSigma, in which technologies and experts from around the globe are identified and assessed against a company’s strategic objectives. NineSigma has used their proprietary network search and public domain searches to help clients with:

• Discovery and identification of new technology areas to move into
• Determining the commercial viability of technical directions
• Determining feasibility of commercialisation through ranking and analysis
• Evaluating technology providers/ partners that can assist in all of the above.

The world is a bid space for business. Your technology might be unique, but it could also be transferrable into unknown industries, or be the next technology wave in need of the right partnering solution to ensure market penetration in new industries and channels. Your technology could also be nearly obsolete without you knowing what new breakthrough technology is in development elsewhere in the world. Why not invest in high value technology-based intelligence that will help you make informed, pro-active business decisions that can help drive the growth you expect.

For more information: Contact the Open innovation office at the Innovation Hub at info@riis.co.za

Dr Audrey Verhaeghe with permission from NineSigma

Cape Town Business Building...

The Business Building 2012 Workshop Series with a ICT and Mobile focus presented over two days in Cape Town on 30 & 31 May 2012. All sectors welcome to attend.

Latest Events

Business Building Workshop 12 June 2012 Pretoria

12 June 2012 at the Innovation Hub in Pretoria -‘Preparing Yourself for the Entrepreneurial Journey’ by Coen Bester and ‘Future technologies and Business modelling for your business’ by Dr Anthon Botha and ‘The role of ICT within SME’s in Gauteng and the Knowledge Economy’ by Lloyd Modimogale.

Cape Town Business Building Workshop with ICT and Mobile focus 30 & 31 May 2012